About Us
Dr. Paulo Cesar Cedeno
Healthcare Management Leader and Public Health Innovation Expert
Patient Blood Management
Learn More About Me
Career and Experience




With over 15 years of experience in medical administration, I am a professional committed to excellence in healthcare service management. I have led major public and private hospital institutions in Ecuador, implementing strategies focused on quality, technological innovation, and continuous improvement, under the Triple Aim approach: better population health, better patient experience, and efficient use of resources.
I am a Doctor of Medicine and Surgery, with a Master’s degree in Health Services Management, a Certified Medical Auditor, and specialized in Healthcare Administration and Patient Blood Management (PBM). I have complemented my education with programs in senior management, hospital quality, digital health, and global health leadership at institutions such as Harvard Medical School, the Pan American Health Organization (PAHO), among others.
I am passionate about data analysis and health intelligence, firmly believing in the use of technology and digital transformation as key tools to strengthen healthcare systems. I have been a university professor for more than a decade, promoting the education of new professionals based on scientific knowledge, ethics, and humanism.
Currently, I serve as the General Manager of a Public Hospital, leading its organizational transformation towards an efficient, sustainable, and patient-centered model.
Mission
To be a national and international leader in healthcare management, promoting an efficient, equitable, digitally transformed, and people-centered health system, where quality and innovation are fundamental pillars for the population's wellbeing.
Vision
To contribute to strengthening the healthcare system through strategic management, data analysis, continuous quality improvement, and the training of professionals committed to excellence, ethics, and innovation, generating a positive impact on patients' lives and institutional development.
Values
I am guided by excellence in healthcare, acting with ethics, fostering innovation, social commitment, and collaborative leadership, always placing the human being at the center of every action.
Values That Define My Medical Practice
- Excellence: Constant commitment to the highest standards of quality in healthcare management and delivery.
- Ethics: Acting with integrity, transparency, and respect in every decision and professional relationship.
- Innovation: Openness to change, promotion of digital transformation, and continuous pursuit of creative and sustainable solutions.
- Social Commitment: Work focused on community wellbeing, especially among vulnerable populations.
- Collaborative Leadership: Promoting multidisciplinary teams, network collaboration, and active participation of all system stakeholders.
- Humanism: Placing the human being at the center of every action, prioritizing dignified, empathetic, and personalized care.
Professional Philosophy
My professional practice is based on a comprehensive vision of the healthcare system, where quality is not an isolated objective, but the result of strategic, innovative, and humane management. I firmly believe that effective leadership transforms institutions, empowers teams, and improves lives. Every decision I make is oriented toward generating positive, sustainable, and measurable impact, with an ethical and scientific approach committed to the country’s development.
Do you need a personalized evaluation?
If you are looking for safe alternatives, want to avoid unnecessary transfusions, or simply need a second medical opinion, you can count on me.